Snitch’s customers are driven by a desire for fast, affordable fashion that expresses personality. Their priorities include frequent access to new trends, size-inclusive shopping, and a streamlined, digital-first buying experience. Community engagement through social media and influencer programs aligns with their need for connection and style credibility. Snitch was founded by Siddharth R. Dungarwal in January 2019, initially as a B2B apparel manufacturer. The COVID-19 pandemic led to a swift pivot to a direct-to-consumer (D2C) model in July 2020, enabling rapid online expansion and adaptation to the fast-fashion market for men. Its first sale occurred within an hour of its website launch, marking immediate consumer interest. The brand now operates dozens of stores across India and is recognized for quick expansion and constant product innovation. Notable recent milestones include a 130% sales growth rate and a footprint of over 58 physical stores by mid-2025, with ambitious plans to expand further and enter global markets like the Middle East
There is strong alignment as Snitch actively listens to customer feedback, launches new designs weekly, and maintains competitive pricing. The brand’s size inclusivity, digital convenience, and community building resonate well with the values and aspirations of its audience—primarily Gen Z and millennials.
